Keywords are the fuel that ignites the flame of your online business and will determine how you make money online. Keywords can take you from an online time waster to a money maker over night. Understanding that your business will thrive or just survive based on how effective your keywords are is an understatement.
Ok, maybe I've overstated the importance of keywords or perhaps I haven't stressed it enough. You can have the hippest, fanciest, most informative website on the internet but if you don't have the right keywords in your article marketing or advertising strategy only you, your family and friends will ever see your website.
The following tips and information about keywords might be useful as you develop the most important, critical, make or break part of your online business. Get it right and you may be very successful. Get it wrong and you may be tired, frustrated and broke.
What are Keywords?
Keywords are the words or phrases, an Internet user enters when attempting to search for products or information online. For example, if Ashley wants to find information about power drill products, she will probably go to Google and type in power drill products. The phrase power drill products, is the "keyword" Ashley used to find the information she wanted.
Selecting Keywords
Selecting keywords and keyword phrases can seem simple but once you get started you will realize that it's difficult to choose the right keywords that fall in line with what you are trying to market.
There is a balance you must strike between selecting good keywords that are both relevant and popular. As you can imagine, it's possible to select a very relevant keyword but if no one is searching for it then what's the point right? Just the same, if you have a very popular keyword but it's not relevant you may have visitors but not buyers. The more relevant the keyword is to the product you are marketing, the more likely your website visitor is likely to buy and put cash in your pocket.
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